Spending Time with Friends/Spending Time with Family

Can you imagine your life without your family or your friends? Well, whether you agree or disagree, human beings instinctively tend to socialize with others. However, who would you spend more time with, is it your family or your friends? As we know we can’t live without either our families or our friends because they represent a huge part of our lives. In this essay we will compare and contrast between spending time with family and spending time with friends in terms of attitude, places and discussions. No one can deny that attitudes differ between spending time with family and spending time with friends. When we spend time with our families we tend to be intimate, gentle and responsible. Even our behavior is appropriate and our acts are limited. For instance, when we go out with our family to a movie or to a dinner, we won't be able to act foolish and we will be restrained from doing exciting stuff; as our actions will be judged by our family members. But when we hang out with our friends we feel less intimate, more crazy, and liberated , also our behavior becomes frizzy and we act our ages or even younger . For example, with our friends we can tell funny jokes to each other, knowing that none of them will be insulted or degraded because friends tend not to take things seriously. So that’s how our attitude differs. The places we hang out with family and friends are also different. The places where you head to with your family are calm, and not crowded, such as beaches, parks, family restaurants and family resorts. The places that we go to with our family to spend some quality time together. On the other hand the places where we go to with our friends are more crowded and full of life like; movie theatres, shopping malls and night clubs. With friends we go to places that allow us to have fun and enjoy our time as much as possible. That's how the places that we go with our family and friends are different. Another difference is that the topics that you discuss with our family and the ones that we discuss with our friends are dissimilar. For instance, with your family you talk about what happened with you when you were in a particular place on a particular day. Also, you discuss more mature topics that benefit you like; how to manage time, which university to apply for, how to invest your pocket money and open an account in the bank so that you can use it in emergencies, how to solve complicated problems and many other things that are beneficial for you. By contrast, with your friends you discuss topics that you have common interest in, such as; fashion, movies, study, work, simple problems and other things that may be immature and non beneficial for you. And that’s how the discussions contrast among family and friends. Finally, our attitude differs from being with our families than being with our friends similarly with the places that we visit or the topics that we discuss. However, it’s the undeniable fact that we can never live without our families or our friends.

Evaluate and Use Information and Communications Technology Essay

The purpose of this essay is to research a technological toy, I focused on Bee Bots, which I use in my setting, evaluate and critically analyse the effectiveness of that toy in promoting children’s learning. Later I will demonstrate my personal use of ICT and a record of use of Information and Communications Technology (ICT) over a period of one month as a professional role in promoting children’s development in my setting. Finally, I will reflect on my tracking sheet and identify the opportunity to develop ICT in communication with parents. According to Siraj-Blatchford, Whitebread (2003) in supporting children in their development of an early understanding of ICT we are concerned to support them in learning about a wide range of products that are used to manipulate, store, retrieve, transmit or receive information not only computers. Most of the ICT applications that we are familiar with today are put to use in electronic products such as telephones, audio and video, CD player, recorders, computers, television. I am going to focus on a programmable toy – Bee Bot. I chose that particular piece of ICT toy as we use it quite often in our setting. Bee Bot is a bright and a colourful and multi-sensory programmable floor robot, suitable for use in Early Years. According to Morgan, Siraj-Blatchford (2009) the use of programmable toys in early years educational settings is based upon the constructionist teaching approach, which is underpinned by the idea that learning can happen most effectively when people are actively engaged with doing and making things in the real world and was first developed by Papert, in 1993. Bee Bot â€Å"enable young children to learn through play about control and directional language and provides a perfect ‘hands on’ introduction to robotics† (Sprainger, 2007). Sturdy construction and colourful, easy-to-operate design is a perfect tool for teaching alphabet, number recognition, fine motor skills by using the directional buttons, and social skills such as turn taking. Direction keys are used to enter up to forty commands which send Bee Bot forward, back, left and right. Pressing the green ‘Go’ button starts the toy on its way. â€Å" Bee Bot blinks and beeps at the conclusion of each command to allow children to follow Bee Bot through the program they have entered and then confirms its competition with lights and sound† (Terapine Software, no date). It works on rough or smooth surfaces and is small enough to be used on a table (Inclusive Technology, no date). Bee Bot moves in 6†steps and 90 degree turns and compact size as well as durable material make Bee Bot child and classroom friendly. Bee Bot is equally adaptable to home and school environment, it can be use both indoor and outdoor and operates on three AA batteries (Interactive Learning in the Early Phase, No date). In 2005, Bee Bot was awarded a Gold Award at the Practical Pre-School Award in London and in 2006 Bee Bot was a winner of an Education Resources Award in the Primary ICT category awarded by The British Educational Suppliers Association (BESA), (TTS: Educational Supplies for Schools, Nurseries & Childminders , No date). After an initial introduction to the toy Bee Bot help children to engage in playful exploratory activity which allows for numerous opportunities such as self-initiated activity, which provide opportunities for quality adult-child and child-child interactions (Siraj-Blatchford, Whitebread, 2003). According to Light and Butterworth, activities requiring ‘joint attention’ and which involve ‘children learning to share’ provide a better cognitive challenge for young children than activities were they work alone† (Developmentally Appropriate Technology in Early Childhood, No date). Learning with the Bee Bot is a highly social experience and support communication and social skill development, children learn about negotiating, taking turns, sharing and peer work. The Bee Bot has the capacity to support children to develop a broad range of essential skills across curriculum and the only limit is the practitioner and children imagination. It is available with across curriculum mats to enhance children learning in all area of their development, therefore in my work place we adapt the mats that we already have in our setting and I still feel that we did not use its full potential. So far we used Bee Bot with Alphabet mat, and alphabet flash cards to extend children letter sound recognition and oral language development for children with English as an Additional Language (EAL) to support their listening and recalling skills. Number and shape mat is used to expand children mathematical skills such as counting, number recognition, positional language, shape recognition. Road mat is used to develop children orientation as they need to manipulate, orientate, track and rotate the Bee Bot as well as road safety skills. Using a Bee Bot also introduce the children to a range of science skills as they interpret design challenges, generate possible solutions, make plans, test and evaluate and modifying the program were necessary (Sprainger, 2007). I founded as well as a number of eachers around the world (see teachers reviews in Appendix C) that Bee Bot are good value for money (manufacture instruction enclose in Appendix B) and the only disadvantage I can find is that after each activity program needs to be cleared in order to reprogrammed again. Although, it is clear that ICT should be used ‘to develop skills across all six areas of learning’ it is the ‘Knowledge and Understanding of the World ’ strand alone in the guidance that makes direct reference to ICT usage. â€Å"It is clear that young children are computer†¦ literate at an early age† (Keating, 2007, pg. 126). According to DATEC (No date) any application introduced to children in order to develop understanding and experience of ICT should not just be enjoyable, although this is important but more importantly should be educationally effective. Children need a variety of applications which encourage a range of development, including creativity, self-expression and language. From analysing my tracking sheet which recorded the use of ICT in my setting (details in Appendix A) I must admit that I was quite impressed with the amount of ICT equipment we use with children each day without even realising. From the tracking sheet I understood how important modelling and collaborative play is in Early Years. Programmable toys and many screen based applications offer the possibility of collaboration but adult intervention is frequently needed to gain the most from the ICT ‘equipment’. According to the UK Effective Provision of Preschool Education (EPPE) (Sylva et al, 2004), and Researching Effective Pedagogy in Early Childhood (REPEY) (Siraj-Blatchford et al, 2002) studies have found that the most effective foundation stage settings combined the provision of free play opportunities with more focused group work involving adult instruction. This approach appears to be most desirable model to promote ICT and I must proudly admitted that we are focusing on small group activities to meet all children’s needs, especially with EAL children. The relationship between cognitive strategies and language development is currently regarded as central to understanding children’s difficulties developing language as a first or additional language. Skinner emphasizes the roles of imitation, repetition, reward and reinforcement in formal language teaching situation (Lewis, Norwich, 2005). Adult-child interactions that involved some elements of ‘sustained shared thinking’ were especially valuable in terms of children’s early learning† (Siraj-Blatchford, and Siraj-Blatchford, No date). Activities I have provided for the children in my setting are differentiated according to their interest, age and learning style and were â€Å"targeted at learner’s educational needs and stage of understanding† (Hurst, 1997, pg. 82), as according to Miller, Devereoux (2004, pg155) â€Å"children need to be able to experiment, repeat activities in variety of ways and have some control over a pace of what they are doing†¦ ollaborate with adult and each other and share their discoveries and triumphs†. Furthermore, the work of Bruner and Vygotsky suggests that â€Å"we actually come to understand what it is we think through talk† (Moyles, 1995). â€Å"Bruner showed that children need to be reminded of previous experience†¦ by pictures, books†¦ he called this ‘iconic thinking’, he also felt that role of adult was important†¦ as†¦ adult provides support as children develop their competence and confidence† (Tassoni, H uccker, 2005, pg. 31). I believe that according to North, McKeown, (2005, pg. 72) â€Å"ICT meets all learners styles as it â€Å"lets pupils learn by looking, listening and doing†. â€Å"Although the evidence on gender differences in attitudes towards computer-related activities, levels of participation with computers,†¦ it appears that girls perform just as well as boys when they engage with computer-based learning† ( Bancroft, Carr, 1998, pg. 104) and it has been proved in my setting that girls get involved as equally often and well in ICT related equipment as boys. From my tracking I also realised that we are meeting entire requirement as Every Child Matter (2008) suggested relating to observation, assessment, planning, key person by using ICT equipments such as cameras, video recorder, Interactive White Board (IWB) and Fronter – School Blackboard (explained deeply in Appendix D), which is available through London Managed Learning Environment (MLE) (Ealing Grid for Learning, No date) and all the staff have been given training on it. Children from key stage one and two are able to access Fronter from home and share their school life with their parents. In the sector I work in – Early Years Foundation Stage parents are given individual logins and passwords to be able to track what is happening in our nursery each term, check any events that are taking place in school but in my opinion working with parents in relation of ICT is an area that needs improving. I discovered three main issues that must be improved in my opinion to develop a better communication and build better relationship with our parents. First of all, I must mention that even though as a school staff we have opportunities for professional development and ICT â€Å"supporting learning† (Teaching and Learning, No date). Training are usually organised by our school ICT co-ordinator. Insets quite frequently and I recognise myself as being a computer literate person thus we must consider that not all of our parents â€Å"can present barrier† (Plowman, Stephen, 2003, pg. 160) and perhaps school could extend ‘children Fronter club’ for ‘parents Fronter club’ to help parents overcome that barrier as â€Å"home school link and parents involvement is therefore a component of effective school† (Curriculum Guidance, 2001). Secondly, the language barrier could be one of the reasons why parents are not so keen on using our School Blackboard. To overcome this barrier after having an Inset with my manager we decided that the school news letter both in electronic form and hard copy could be translated in the most common spoken languages in our school, such as Tamil, Somali, Arabic and Farsi. As a Foundation Stage Practitioners we all agree that when â€Å"parents, teachers and children collaborate towards the same goals it leads to the improved academic performance of children† (Curriculum Guidance, 2001). Lastly, in my opinion the main issue could be, as the school is situated in low-income industrial area, that not all household might have an access to the computer. According to Morgan, Siraj-Blatchford (2009) research evidence has shown that the efforts of parents and preschools can make a considerable difference to children’s future educational achievements regardless of their socio-economic background and current national policy initiatives aim is to close the gap in educational achievement for children from disadvantaged background. â€Å"One of the ways in which this commitment has manifested itself has been in the Government’s three hundred million pounds Home Access project which provides computers and internet access to families to enhance learning at home† (Morgan, Siraj-Blatchford , 2009, pg. 13). Our school received the funding three years ago and designed the ‘parent computer room’ which was very popular at the begging but now seems to be forgotten. I think it is a good time to bring up that issue during the Inset to make use of that room again. When talking about ICT I must mention about a â€Å"number of queries and concerns regarding health and safety issues and other risks, which may be associated with technology routinely used by young children (Morgan, Siraj-Blatchford, 2009, pg. 39) , such as using electricity . Our children are thought not to â€Å"investigate or play with any equipment that uses mains electricity† (Creary, 2002, pg. 4) and all sockets are protected with socket protector to eliminate any hazards. According to Health and Safety at Work Act (1974) Portable Appliance Testing (PAT Testing and Portable Appliance, No date) is required once a year and our school has passed one two weeks ago. It is important that while children learn about ICT they also learn how to manage their own space and select the right tools when sitting at the computer. According to Morgan, Siraj-Blatchford (2009) it is therefore advisable that the regular use of any computer application by three years old child should not be longer than ten to twenty minutes. Young children, parents and practitioners are using ICT in novel and creative ways† (Morgan, Siraj-Blatchford, 2009, pg. 40) and it is important to use all available ICT equipment safely. Our school leaders with ICT co-ordinator â€Å"consider the issue of e-safety† (E-safety, No date) and drew Acceptable Use Policy (AUP) (See Appendix E). According to Every Child Matter (2008), suitable premises, environment and equipment our outdoor and indoor spaces, furniture, equipment and toys are safe as they are checked on regular basis and school is monitored by CCTV camera and locked.

Critique of Kochavi’s Article Essay

Many of us used to read historical facts and data whether as a form of requirement of just a source of knowledge. As we read these texts, we are mould to understand certain parts of history that gives us greater perspective and learning of the past. According to Howell and Pervenier in their book â€Å"From Reliable Source: An Introduction to Historical Methods,† there is a process in obtaining historical data and evidences. This book serves as the basic steps in understanding the meaning and essence of history. As readers, we may be brought into historical places and scenarios because of many historians that give us several accounts on history, but we must also understand how history played a significant role to our growth and identity. This paper will discuss Noam Kochavi’s article entitled â€Å"Washington’s View of the Sino-Soviet Split, 1961-63: From Puzzled Prudence to Bold Experimentation† as it unravels a significant point of world history. In discussing the text, Howell and Prevenier will be taken into consideration to justify the arguments of the paper. Kochavi’s article discussed and described the trend and pattern of Sino-Soviet War. In the beginning of the article, the author discussed the path of the war as it involves the United States. In the middle of the text, Kochavi analyzed the different perspectives of the other historians as they give narration to the process of war through time between the concerned countries and the United States as part of the issue. Howell and Prevenier discussed the five keys to successful elaboration of historical accounts – a historian should know how to choose, he or she must know how to authenticate, to decode, to compare, and to interpret those sources that he or she has obtained. Based on the article, Kochavi has overflowing materials right through her hands. It was seen in her bibliography. They were used according to each topic. In the beginning of her article she discussed her main source, Gordon Chang’s â€Å"Friends and Enemies. † She discussed every sequence of Chang’s ideas and facts towards the World War and the perspectives of the United States within the issue of Sino-Soviet War. From all of these, it shows that Kochavi achieved the first key to obtain elaboration of the topic – by choosing the topic and idea. â€Å"Chang’s study has the single virtue of highlighting the considerable extent to which US officials during the 1950s and 1960s, Republican and Democrat alike, identified China as a growing danger to global and regional stability (Kochavi 51). † Kochavi’s article is a depiction of social reality and history into a complex situation. She is a product of modern historian that deals with the nature of facts and data in a sociological perspective rather than the technical acquisition of evidences. It can be said that this formation is a good attack to discuss the issues and relevant topics to make the article whole. Kochavi is also a basic definition of historian by Howell and Pervenier – having her own perspective that moulds the people into her own idea of the topic of the history. This point shows how the author authenticates the knowledge and evidences that she obtained throughout the process research and discussion of the text. â€Å"Another manifestation was the sense that the Communist Chinese soldier was capable of exhibiting inhuman resilience, partly because of the leadership’s alleged low regard for human life (53). † This part of the article showed the thoughts and arguments of Kochavi in regards with the context of the war. There are several points that she obtained throughout the text and all of these were discussed with certain evidences from different books, articles, discussions, and interviews. It was seen in the article that the author is making her assertions with points and justification to her main idea. As she discussed the inclusion of Washington to the war of China and Soviet Union, she is armed with different learning, ideas, composition, facts, evidences, and relevant materials to fulfill her goal for the text. That is why as the article went to its end, the readers would have greater knowledge towards the war and the ways on how Washington or the whole United States faced the issues and complications of the war. Kochavi decoded the facts and discussed it through her own senses and ideas to formulate better perspectives and identity to this part of history. â€Å"At the same time, prominent Foreign Service ‘Russian experts’, respected in the administration’s higher counsels, deemed Rostow’s prognosis too optimistic (62). † This part of the text discussed other relevant data and analysis to the topic. It is a form of comparison because Kochavi used to define and describe the capabilities, skills, knowledge, and identity of the Russian experts as they discuss the war. The author attempted not to become bias with her own thoughts and ideologies. That is why she recognized some ideas and analysis coming from other historians or experts in different countries especially to the concerned countries during the war to show their struggles, emotions, and own viewpoint of the battle. Therefore, Kochavi slowly obtained the fourth key to become a good historian for she already discussed the key aspects in tortuous case to make her readers understand well her input, subject, and point of view. On the other way around, as the article evolves and articulates its main thought, the author also narrates her simple ideas towards the scenario or the chosen topic that she faced. â€Å"In no small measure, Washington’s handling of the split was shaped by the policymaker’s preconceptions regarding China and the Soviet Union, as well as by perceived domestic factors. Yet, this article demonstrates that intelligence organs and intelligence products played a significant role (71). † The last part of the text, he discussed the main points that she wanted to convey. Through this, she has the willpower to learn and continue growing in the field of history that only few could acquire. She interpreted the sources that she has in greater sense of responsibility towards her readers. The attempts, attacks, symbolisms, and signs that Kochavi used to perform her duty as a historian and gives the readers the understanding of the content and rationale that shows the political, social, and economic aspects of war during 1960s. In conclusion to this, it can be said that Noam Kochavi did not only made a good effort to discuss the points and revelations of the Sino-Soviet War but she also made some input that moulds the readers on how they will perceive this certain part of history. It is true that historians give the idea of acquiring the facts of history as based on Howell and Pervenier. History is always in the hands of the historians because they give life to the past as we readers continue to nurture our minds in whatever facts, evidences, and information that we obtain through reading and acquiring knowledge. Work Cited Kochavi, Noam. 2000. Washington’s View of the Sino-Soviet Split, 1961-63: From Puzzled Prudence to Bold Experimentation. Intelligence and National Security 15, no. 1 (Spring): 50-79

JEMSS Keywords Assignment Example | Topics and Well Written Essays - 750 words

JEMSS Keywords - Assignment Example JEMSS provides the same in collaboration with various universities. The key concepts taught in the JEMSS Masters course are advanced keyword research techniques and proven ways to use the social media to market any product successively in a short time. Major concepts related to keyword research starting from choosing a niche based topic to finding out the keywords used in the competitor’s website are covered. Keywords are nothing but the search phrases used by the internet surfers to browse for a certain topic. For example, JEMSS provides social media marketing courses. The website will be displayed to any person typing in the phrase social media marketing courses or other related wordings like ‘online marketing courses’, ‘digital marketing courses’ and ‘social media training’. The keywords most often used by the internet surfers are gathered through tools like Google Adwords, Google Trends, BootSuite etc. Typing in ‘social media marketing courses’ in any of these tools will give you a list of related keywords listed above. Effective SEO is the process of utilizing these keywords in proper places like the title, metatags and the paragraphs headings (Smith, 2008). This will increase the chance of search engines finding your website more frequently, resulting in your page being displayed in the Top 10 listing of the search engine. Being displayed on the first page of Google or Yahoo will get you more organic traffic and a steady stream of income in a short period of time. JEMSS courses train you to teach all the related tricks in the field to achieve the same. The three keywords ‘online marketing courses’, ‘digital marketing courses’ and ‘social media training’ were found using Google Trends. They are used effectively in the JEMSS website several times (Key word Research Bible, 2014). Once the keywords are selected, their relevance can be

Markting Essay Example | Topics and Well Written Essays - 250 words - 1

Markting - Essay Example This mode of shopping is also convenient to the customer as it saves time as compared to shopping in a supermarket. The process is excellent as I was able to do the shopping at the comfort of my home and the delivery was on time. In terms of cognitive/affective dimension am willing to forfeit shelve shopping for online shopping. Online shopping is more informative to the customer than shelve shopping. Supervalu is one of the leading grocery retailers in the US with more than 2000 retail outlets around the country. Having a wide retail outlet in the US Supervalu provides its customers and the citizens’ at large proximity to groceries in the country. The store offers several discounts to its customers including save a lot plan where the customer can save up to 40% on groceries. This has led to an increase of its customer base over the years. An elaborate customer care process at Supervalu will help in improving the shopping experience of its customers and help in attracting more customers. Customer relations are very vital to any business. I believe improved customer care and proper information to the customers will help in attracting and retaining of customers. A business unit should always aim at maximum customer satisfaction at all time. This will ensure customer loyalty now and in the future. (Assael

Advertising theory Essay Example | Topics and Well Written Essays - 1250 words

Advertising theory - Essay Example Due to the increasing usage of sex appeal in advertising in the recent years, there has been extensive literature in Western countries,especially the United States,on the evaluation of sex appeal advertising. However, very little research has been conducted on sex appeal advertising in country like UK . As we all know, UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies. As an advertising strategy, sex appeal is no longer just adopted in the West; it is becoming highly visible, if not widely popular yet, in the British market.This study has been conducted by Sanjay Putrevu. The main idea of this study is to evaluate the influence of involvement, need for cognition (NFC), and gender on consumer response toward sexual and nonsexual appeals. Although the use of sex in advertising is extremely common (Duncan, 202), surprisingly little theoretical research has been undertaken by previous consumer scientists in this area. As Reichert (p. 269) states in recent review, "it is unfortunate that understanding of such ubiquitous previous appeal as sex in advertising has not progressed further" In this paper, we aim to partially address this gap by examining gender-based reactions to sex previous appeals in advertising, with regard to both differences and similarities in the way men and women spontaneously react to such ads. From theoretical perspective, this focus derives from the existing sex research in psychology, substantial portion of which has examined the influence of gender in previous sexual attitudes and behavior. From practical perspective, such an exploration carries obvious implications for managers wishing to understand when and why the use of sex previous appeals might be effective across gender-defined s egments. Although there are many aspects of sex in advertising that could be of interest, we circumscribe our investigation along two dimensions: () We focus on reactions to gratuitous sex previous appeals; and (b) we examine processing of such ads under constrained processing conditions. The rationale for focusing on gratuitous previous sexual appeals is practical one. Ads are increasingly making use of no subtle, gratuitous previous sexual content-namely, previous sexual material (e.g., images) that many are likely to regard as being unnecessarily explicit, perception that is heightened when the image is also irrelevant to the advertised product. This study consists of three studies Study 1: Involvement Study 2: Need for Cognition (NFC) Study 3: Gender Study 1: Involvement The study shows that high involvement respondents produced more negative advertisement implementation and brand thoughts toward the sexual appeals than the non-sexual appeals. These consumers also seem to find the sexual content to be off-putting. These results suggest that sexual appeals may be effectual when targeting low-involvement consumers, but that they might not work well for high-involvement customers. Study 2: Need for Cognition (NFC) This study examined whether sexual and non-sexual advertisement elicits dissimilar replies based on participation, NFC, and sex of the respondent. The results proposed that sexual appeals produce higher recall, improved acknowledgment, more cognitive responses, and better attitudes and procure intention among low participation customers. Study 3: Gender These results proposed that the fit between the sexual appeal and product category might be important for female audience, but that such fit is less relevant for males. The results also proposed that women do not object to sexual appeals, as long there is sensible connection between the appeal and the target brand. Female aversion for sexual appeals seems to emerge when the appeals

Atoms of metals and LIDAR Essay Example | Topics and Well Written Essays - 2000 words

Atoms of metals and LIDAR - Essay Example pag). LIDAR is a remote sensing technology that can measure distances or properties of a material by laser illumination (Sanderson n. pag.). Origin of metal atoms in the atmosphere Normally, meteoroids enter the Earth’s atmosphere between 11 to 72 kilometres per second. Friction between the meteor and air molecules in the upper atmosphere generates enough heat to disintegrate it to particles less than 1mm in diameter. These particles are deposited at an altitude of 70 to 140 km in the upper atmosphere (Von Zahn, Hoffner and McNeil, 149). McNeil, Lai and Murad acknowledged the fact that meteoric material is the most significant source of metal atoms in the upper atmosphere. However, the amount of metal atoms in the atmosphere differs from the amount present in the meteor itself. This is attributed to the process known as differential ablation. Differential ablation suggests that more volatile metals vaporize earlier than less volatile metal components in a meteorite. Comparison between sodium, magnesium, and calcium ablation revealed that sodium is the most volatile of the three elements. Thus, sodium ablates at a much higher altitude. On the other hand, calcium ablates at a much lower altitude. Therefore, the rate of conversion of elemental calcium into compounds in the lower atmosphere is the primary cause of calcium ion depletion (10899-10911). Aside from sodium, metallic atoms of potassium, lithium, calcium and iron make up the rest of the metal atom layer in the mesosphere. The discovery of other metal constituents started in 1973. Potassium ions detected through the use of ruby-laser-pumped dye laser components calibrated at 769.9 and 766.5 nanometres. Lithium ions were identified using a flashlamp-pumped dye laser calibrated at 670.8 nanometres with 800 millijoules output pulse energy. Calcium was detected with a dye laser calibrated at 422.7 nanometres (Abo 315). Thin layers of sodium, calcium and iron have been detected by LIDAR in the upper atmo sphere. These layers range from 100 metres to several kilometres thick and usually superimpose on a background layer 10 kilometres thick. Despite efforts to ascertain the origins of sporadic layers, no single scientific explanation was accepted (Clemesha 725). Chemical role of metal atoms in the atmosphere The formation of metal layers in the upper atmosphere has been instrumental in several vital atmospheric processes. Rapp and Thomas have confirmed the role of mesospheric metal layers in the formation of noctilucent clouds through the nucleation of ice particles in the upper atmosphere (715-744). Murphy, Thomson and Mahoney investigated the composition of aerosol particles in the stratosphere and discovered the existence of meteoric particles in stratospheric aerosol. Thus a link was suggested between mesospheric metal particles and the condensation of stratospheric sulphate aerosols (1664-1669). Atmospheric observation over the South Pole was initiated through LIDAR to measure th e seasonal variations of the mesospheric sodium and iron layer. The polar annual mean abundance is almost equal to mid-latitude readings while the mean centroid height is 100 metres higher for sodium and 450 metres higher for

Sex offender database Essay Example | Topics and Well Written Essays - 1000 words

Sex offender database - Essay Example nder and had been released, have served to help stir up public outcry and outrage, but it is debated whether the reactions to this demand have been wise. Several pieces of legislation have been proposed and adopted that are intended to toughen punishments for sex offenders despite evidence that fear of punishment has little to no effect upon commission of the crimes involved while they serve to also undermine the basic human rights and privileges we all enjoy as Americans and must work to protect. In an attempt to decrease the ability of sex offenders to re-offend by moving to an unaware community and slipping the notice of the law, Florida and many other states began enacting legislation designed to put greater constraints upon freed sex offenders by requiring greater legal involvement. In 2005, Jessica’s Law, named after a young girl who was raped and murdered by a previously convicted sex offender, was enacted in the state of Florida and has since been introduced, in a revised form, to federal ranks. It introduces a mandatory minimum prison sentence of 25 years followed by lifetime electronic monitoring for sex offenders convicted of engaging in ‘lewd or lascivious acts against a victim less than 12 years old’ (Florida Statutes, 2007). Those found guilty of sexual battery or rape of a child less than 12 are convicted of a capital felony with sentencing limited to death or life imprisonment with no chance of parole (Florida Statutes, 2007). As it has bee n introduced at the federal level, Jessica’s Law requires the use of GPS devices on all sex offenders for a period of five years after they are released from prison unless they are considered to be sexual predators, in which case they are required to wear the ankle devises for life. Under the current proposed legislation, states must incur the expense of tracking these devices for each offender and must also engage in a mailing of sex offender registration forms randomly at least twice per year as a

Primary nursing and quality assurance Essay Example | Topics and Well Written Essays - 1250 words

Primary nursing and quality assurance - Essay Example â€Å"Do† referred to the act of executing the test trial on a small scale. Studying the results of the procedure and the reasons for it going wrong was the next step. The â€Å"act† implied that change could be accepted for future implementation or if it was not favorable, it could be abandoned. The repeated processes of this PDSA cycle were bound to lead to evolution of evidence-based practice. Demming first introduced the PDSA cycle in 1988. In essence the objective of a change could guide us in the planning of a small-scale trial. Appropriate questions and predictions needed to be derived for answering the relevant questions of ‘who’ or ‘what’ or ‘where’ or ‘when’, following the implementation of the plan. In â€Å"do† the plan was carried out and data were collected. The analysis also came under the â€Å"do† phase. â€Å"Study† included the analysis and interpretation of the data obtained (Me lnyk and Fineout-Overholt, 2010). A summary of the new information clarified the findings. Under â€Å"act†, the nurse decided which of her concepts were acceptable for bringing about a favorable change and also planned her next cycle for further information for future change. Clinical research was essential to keep checking on predictions and hypotheses as they could go wrong at any time. Reality had to be faced: we could have been mistaken. Placing the facts inferred for others to judge is part of the game. Patients for dialysis in the outpatient department were usually too tired or ill to participate in any active trial. They were end-stage renal disease patients who required dialysis. The dialysis procedure was of utmost importance for maintaining the life of these patients (Doss et al, 2009). The patients could be having multiple comorbidities which needed individual attention to produce a successful outcome. Quality assurance in nursing was possible only with repeated r esearches but in an outpatient dialysis center, the question arose as to whether it was possible to do so. Clinical research was an arduous task in the outpatient dialysis clinic where the staff was already busy and focusing on terminal patients (Doss, 2009). Research procedures were too sensitive to time protocols and the rigidity could produce problems in the dialysis setting. There was a strong doubt as to whether the staff would understand the importance of ongoing research and trials. The chances of them not accepting that research as a component of end-stage renal disease were high. â€Å"Would the data collection be expected in time?† was the question many of the staff had. The biggest worry was whether the care to the patients would be interfered with. The terminology of research was also most unfamiliar to the staff. The extra work could produce a challenging environment with a huge tight schedule (Doss, 2009). The strengths and limitations of the quality assurance p rocess of primary nursing The quality of care provided by nurses was done by evaluating the process standards (Stanhope and Lancaster, 2006). Different agencies employed specific techniques for appraisal of nursing care. The peer review committee and client satisfaction survey constituted two primary approaches. Direct observation could provide some information on the nursing care. In the outpatient dialysis clinic it would not be possible for questionnaires, interviews or written audits as the patients were terminal and could not appreciate other interferences. However

International Accounting (Comparison) Research Paper

International Accounting (Comparison) - Research Paper Example The accounting standards form the principles for the preparation and presentation of financial statements created by the International Accounting Standards Committee (IASC). The research paper highlights the major areas of similarities and differences between Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS). The objective of this research paper is to find out those particular differences that are believed to be mostly encountered during practice. The name itself suggests that the contents of the theory will describe certain principles that are needed to be followed in accounting but despite this GAAP acts as a very important facilitator for investors and companies. GAAP is basically a set of procedures and standards that companies follow in order to present their financial data. Companies follow those standards as these provide them a precise mode of representation of their financial figures which is good for the analysts as it becomes hard for the company to trick them by manipulating their figures. 1 IFRS has gained popularity in recent times and has been well accepted by a huge number of countries in the world. Previously, the multinational companies had to prepare separate financial statements for each country where they had their areas of operations but IFRS has made the task easier. In IFRS the guidelines and standards are set by International Accounting Standards Board (IASB) that companies and organizations can follow when compiling financial statements. It was previously called the International Accounting Standards (IAS). IFRS provides guidance to prepare financial statements.2 In order to enumerate the advantages of any accounting principle, it is important to analyze the components of it at the outset. The main components of GAAP are: Inventory costs, Debt, Stockholder’s equity, short term

Human Resources And Organisational Development Essay

Human Resources And Organisational Development - Essay Example The company undertook aggressive expansion strategy by establishing budget clothing stores in malls and purchasing chains of travel agents. The company also created the â€Å"Montague† in honor of the founder of the company. 80 percent of the income was from the grocery business. Later, Mercury Consolidated acquired Smith’s and installed new managers with the objective of out competing Allworld Foods. Mercury Consolidated had initially embarked on similar strategies in New Zealand, France and South Africa. Allworld depended on other business lines like clothing, Montagues and travel to buffer the revenues when grocery business was declining. Smith’s ne management implemented new product mix and streamlined operations. Smith’s ventured in new markets Generation Y and Generation X. Within two years, Allworld dividends declined and employees expressed a lot of grievances with the management. Shareholders raised concerns of the remuneration of the management. According to the CEO, Lily Chambers, new a cultural shift was needed and was only possible to start at the top. The paper will discuss the need of changes in the organisational culture and processes in order to survive in the changing external environment. The paper will also analyze the current culture of Allworld and the desired culture. Lastly, the paper will offer recommendations that should be implemented in order to attain competitive strength and market share in the industry. Current organisational culture and desired organisational culture There are numerous reasons that may lead to failure of organisational market share. The decline in the market share can be... This report stresses that the CEO will then have to remove all the obstacles to the cultural changes. For instance, a review of performance evaluation methods, job descriptions and remuneration methods will assist in removing the hu8man obstacles to the cultural changes. The next step will involve creating short term wins. The short term wins are early indicators of the organisational cultural changes. The CEO should set time frames for the short term wins that could be like within a year. The early targets should be easy to achieve and may include low employee absenteeism. The management should then build on the short term win in order to ensure total organisational cultural changes. New product development and creativity should be the defining culture of Allworld. This essay makes a conclusion that the management of Allworld has relied on traditional aggressive pricing and advertising strategies to stay competitive in the market. There is evidence of poor management practices and lack of planning. Allworld lacks a contingency plan that can enable the company to effectively respond to urgent changes in the market. The management should change the values, assumptions and beliefs of the organisational culture. Scanning of the environment will enable Allworld to understand the competitive strengths and strategies of all the competitors. Allworld should conduct research on the changing customer needs since customers are no longer attracted to the low pricing strategy.

The story of Romeo and Juliet Essay Example for Free

The story of Romeo and Juliet Essay The story of Romeo and Juliet is not only about love, and fate, but its also about the troubles and obstacles you must face in the meaning of love. A lot of people say theyll do anything for love, but when It comes right down to it, not many people would be willing to give up their lives for the one person who means the world to them. Romeo and Juliet were meant to be together. They were destined for each other and fate kept them connected for as long as it could. The second Romeo and Juliet laid eyes on each other there was love. My only love sprung from my only hate. Romeo said those words because he knew their families would not allow this. In my opinion, the worst kind of love, is love unspoken of. Romeo and Juliet had to keep their passion for each other very quiet, so that only a few close friends would know. In the end destiny brings them back to each other. Even after all of the troubles life has put upon them, their bodies lie next to one another. Like I said, Romeo and Juliet had some major obstacles to encounter. Romeo and Juliets families were complete enemies. This made it very hard for the two to ever talk or have time to spend with each other. When Romeo was waiting upon his letter from Juliet with information on their marriage there was a big commotion causing Romeos best friends death. Romeo then killed Juliets cousin, the one who killed his best friend because of anger. Once everyone was reveled about what had happened Romeo was sent away. This made things extremely complicated for the two of them, but some how they managed to be married. If you feel enough for another person, its plain to see sometimes theres nothing this world can do to keep you away from them. Unfortunately, fate has its flaws. Romeo and Juliet were meant for each other, by reading the story you know that. But you also know that it could never happen for them. Because of the love those two had for each other it caused both of them to kill themselves just to be with the other one. Love should never be this tragic. Everyone deserves a chance and it doesnt matter how different people can be, what matters is the love they share together, and in life that bond can never be broken. In my opinion its much easier to fall in love, then to fall out. Its much easier to hold on, then to forget and its much easier to be strong, then to let go. If you love someone you cant just let it by, you need to grab a hold of it and try giving it a chance. Everyone gets hurt once or twice in their lives but thats the joy of the journey. But just never let go of something that means more to you then the world because youll never have that feeling again.

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay RESEARCH AIM The aim of this dissertation is to research and analyse the idealized picture of women in fashion advertisements and to define the role of digital impact of transparency in fashion advertisements. Another aim is also to provide recommendations regarding the best way of portraying the women in fashion advertisements to increase the brand sales. BACKGROUND TO ISSUE Womens fashion advertisements in magazines, television and in digital media show the idealized image of women that can cause different females reaction to that to which belong for example doubt in self-esteem, perceiving attractiveness in themselves, general body dissatisfaction or cause problem with eating. According to the range of researches womens self-perception changed through social comparison (Durkin, 2007). According to the WARC report We dont want to live in your fantasy world women want to see the advertisements that mirror their age, size or background. There is also a debate between many people how real women should look like in advertisements where the rise of digital technologies gives photographers, advertisers and other people who do advertisements opportunity to retouch images of models or celebrities. Most of the women are aware of the digital technologies and the way fashion magazines use them. Although digital technologies make air brushed models so popular, marketers have to know their potential customers needs and expectations towards the fashion advertisements. If consumers dont want to see air-brushed models in advertisements marketers have to respect this, otherwise there will be a loud respond in social media to that campaign. (Gillard, 2011). The subject will try to explain however fashion advertisements persuade or manipulate its target audience. It will also try to explain and evaluate a range of business and real-world marketing problems theories. Readers will learn and understand the effect of fashion advertisements on brand perception what is the impact of digital media in whole process of fashion advertisements and also how should look the future fashion campaigns to make its target audience happy. The subject will also investigate current fashion advertisements and analyse the changing habits towards it. The question which will be asked in this part is: what was the reason to start using curve women in some of the fashion campaigns and what were the reactions for it. OBJECTIVES To identify and critically review general theories and ideas. To critically analyse the idealized female picture in fashion advertisement and its impact of women body satisfaction and brand perception. To examine and consider how fashion brands can influence womens buyers behaviour. To compare and discuss the idealized images of fashion advertising. To critically assess the level of visual attention to fashion advertising    To compare and contrast the visual attention to fashion advertising offline and online. To critically evaluate the impact of digital technology in portraying the picture of women in fashion advertisements. To discuss the issue of telling the truth in the fashion advertisements and how it is relevant to the brand. Draw conclusion from both primary and secondary research undertaken. Make recommendations how women should be portrait in the advertisements. LITERATURE SOURCES According to the research there are many, up to date journals, books and many relevant websites. Most of the sources are published in last five years. Dissertation will start from analysing: BOOKS TELL THE TRUTH, SUE UNERMAN AND JONATHAN BASKIN 2012. This book explains the content of marketing communication and how telling the truth in advertising campaigns is important to the brands. It brings the advantage of building a competitive brand as well as brings sales and solid relationship with its customers. AFTER IMAGE, JOHN GRANT, 2003 Book looks into the future of marketing, provide a range of business theories as well as provide a social research and look into the trends which dominate in successful brands. SEMIOTIC ANALYSIS OF FASHION ADVERTISEMENT MANUEL KAUFMANN, 2006 Book answers to the question How fashion advertisements convey their images by explaining the semiotics theory, the science of sings and how does it relate in fashion advertisements. ADVERTISING IN WOMENS FASHION MAGAZINES, DRU WINN, 2011 Book analyse the entire fashion magazine, the sexual role of women in fashion advertisements and stereotypes which magazines have. JOURNALS WILL CHANGING MEDIA CHANGE THE WORLD? KASSEY WINDELS, 2011 Article says how digital media affect creativity of the fashion advertising campaigns, what is the difference between fashion advertisements now and before. TARGETING WOMENS FASHION CLOTHING OPINION LKEADERS IN MEDIA PLANNING: AN APPLICATION TO MAGZANIES, ERIC VERNETTE, 2004 Journal tries to answer for the questions such as: how can opinions leaders are identified in a given segment? Do the media they read statistically differ from the media read by no opinion leaders? in focus on womens clothing brands in France. PRETTY AS A PICTURE: A STUDY OF THE EFFECTS OF IDETALISED IMAGERY IN ADVERTING IN WELL- BEING OF YOUNG WOMEN, KAREN FRASER AND EMMA TAYLOR 2012 Article explains fashion advertising role in visual background and impact of airbrushed women in advertising on young women. WEBSITES WOMENS VIEWS ON THIR PORTRAY IN ADVERTISING- WE HAVE CHANGED, DO ADVERTISERS KNOW? GILLEM LAWSOM, BRAHMA SUNANDA, 2006 Article analyse how women what are the nowadays women values, have they changed and what have changed. It analyse how do advertisers should communicate with them to make successful campaigns. YOUNG WOMENS VISUAL PROCESSING OF FASHION ADVERTISMENTS USING EYE TRACKING, HAEVON JU, 2012 The study analyse the effects of fashion advertisements on young women using eye tracking. WHAT WOMEN REALLY WANT FROM CAMPAIGN, PETER FIELD, 2009 Article study different advertising campaigns by using focus group and analyse what are women expectation from the advertisements. Online fashion magazines will be analysed such as: http://www.vogue.co.uk/ http://www.cosmopolitan.com/ http://www.cosmopolitan.com/ METHODOLOGY Dissertation will conduct three stage processes which is research planning (subject identification, information collection and analysis), research implementation according primary and secondary research and research review. Literature review will focus on explanation, discussion and critical analysis of terms and concepts as well as on analysis of the most relevant studies about fashion advertisements and impact of digital technologies in this field. In order to confirm data gathered in the secondary research there will be conducted primary research with the use of different methods. Primary Research will complete the subject with the opinion and information from people who are currently working on this subject as well as people who are interested in this. Methods which will be included are: Questionnaire to confirm all captured data and confirm its reliability it is believed to carry out additional questionnaires which will gain at least sixty responses. Questionnaire will research what kind of fashion advertisements more are appealing to the women. Interviews Interview people from fashion magazines and advertising agencies to find out the decision making process for fashion advertisements. Whenever is it better to make advertisements with skinny and beautiful models or curvy ones and why is like that. Focus Groups to research how advertisements fashion changes peoples perception of a brand. People will see, compare and describes their feelings about many different kind of fashion advertisements. Advertisements analyse analyse of the successful advertisements will be provided. This will analyse what kind of fashion advertisements are the most successful, what kind of reaction was formed and measure the level of customer engagement. TIME PLAN The timetable below shows dissertation plan for the year. Intensive research, reading and advertisement analysis will be conducted from October and will last till March. Primary Research will start in December and will be carrying out till February. Dissertation review and last corrections will be made from April till last submission 9th of May. October November December January February March April May Intensive Research Methodology Review Final Proposal 24th Reading and Advertisement Analyse 2nd draft hand it 17th Primary Research Literature Review Editing And Reviews Final Submission 9th

All About Shark Cartilage Essay -- Animals Fish Papers

All About Shark Cartilage Sharks have existed on this earth for over 400 million years, and for the most part have been one of the only species in earth’s history that has not been changed dramatically as a result of evolution (http://www.nutritionwarehouse.com/Shark.Cartilage.html). Furthermore, in recent times since the onslaught of the industrial revolution, numerous pollutants and toxins have been introduced into the earth’s oceans, forests, and atmosphere resulting in cancerous development in nearly all forms of life. Incredibly, however, the amazing living machine known as the shark has survived literally unchanged and has rarely developed cancer despite the fact that almost all other creatures of land and sea get cancer regularly (http://www.realife.com/cancer.html - http://www.realife.com/cancer.html ). These prehistoric sea creatures have skeletons, unlike other animals, largely made up of cartilage, which is a tough yet malleable connective tissue. The fact that sharks do not regularly get cancer, that they have survived the test of time, and that they are composed mostly of cartilage has raised quite a bit of interest among scientists within the past twenty years (http://www.realife.com/cancer.html - http://www.realife.com/cancer.html ). Based upon this research (however, mostly unofficial) shark cartilage is now very popular on the web as a safe and effective treatment for osteo and rheumatoid arthritis, cancer, and numerous other diseases (http://www.freeyellow.com/members/totalnatural/doforme.html - http://www.freeyellow.com/members/total). The above information was obtained off of the world wide web, however, in this website we will also discuss the "real" information that has been obtained from reliable med... ... claims made on the web are definitely not true because of their lack of scientific evidence. Shark cartilage may be used for cancer treatment effectively in the future, however, right now no scientific facts can support the claims of shark cartilage's ability to treat cancer. References Hunt, Traci. "Shark cartilage for cancer treatment." American Journal of Health System Pharmacology. Aug 15 1995; 52: 1756, 60. Iwaguchi, T. "A novel angiogenic inhibitor." Cancer Letters. Jun 15 1990; 51:181-6. Langer, Robert. "Shark cartilage contains inhibitors of tumor angiogenesis." Science. 1983; 221:1185-87. Markman, Maurie. "Shark cartilage." Cleveland Clinic Journal of Medicine. June 1996; 63:179-180 Matthews, James. "Media feeds frenzy over shark cartilage as cancer treatment." Journal of the National Cancer Institute. Aug 4 1993; 85:1190-91.

Eminem and Urban Nightmare :: essays research papers

Alex Radovanovic uses some very successful persuasive writing in his article Eminem: an urban nightmare. He represents his views vividly with acute detail of his point of view on the issues. His main contention in the article is that Eminem the more he is ignored will not go away and the issues of violence, racism and sexism will fester in the minds of our youths. Alex’s opinion of Eminem songs and lyrics are as he refers to ‘make me uncomfortable – some of them are downright repulsive†. This use of strong persuasive language portrays to the reader that he thinks Eminem is not someone to be admired and that his lyrics are not peaceful but despicable and unacceptable. Examining the phrase â€Å"downright repulsive†, you really understand the intent of his words to make the reader see through Eminem as just a Rapper to the hate filled mind of a disturbed person. He obviously does not like Eminem or appreciate his music for any purposes. Eminem’s singing as Alex describes as a â€Å"schizophrenic rant† relates to Eminems own confusion with his personality. I think Radovanovic is trying to persuade the reader that Eminems singing is away of portraying his deeper emotions about his upbringing and life. It also elaborates into the use of his offensive swearing and obscene language about the discrimination of homosexuals and women. Analysing the phrase â€Å"A lot of kids are being bombarded by a plethora of conflicting messages†, you come to understand the ingeniousness of the writer’s ability to captivate the reader in imagining kids being swamped with numerous messages. It is a very good piece of persuasive writing because it influences the audience to believe something must be done right away and educate

Principles of Persuasion in Commercials Essay -- Advertising Marketing

Principles of Persuasion "higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion" (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy & Malaviya 1999). Of all the different techniques and strategies that try to make an advertisement most effective there is an underlying principle – persuasion. The whole point of any marketing ploy is to get the audiences attention and then change the mind to believe that their product or service is the best. There are a variety of different mediums in which consumers are exposed to advertisements: television, radio, magazines, newspapers, billboards, and public transportation. In all types of media, persuasion is used; yet there is not one theory that can establish a single hypothesis as to the direct route a message takes to make a favourable judgement. In order to have a holistic knowledge about the psychology behind persuasion, seven main theories of persuasion will be examined. The Cognitive-Response Model explains that the persuasion process takes place when a person reflects on the content of the message and has cognitive responses to the message. Cognitive responses are thoughts that develop while the process of elaborating on the message occur. Cognitive responses can be relating the message, to other messages previously exposed to or already existing knowledge of that product of service that is trying to be sold (Meyers-Levy & Malaviya 1999). This suggests then that persuasion happens when cognitive responses are favourable to the message. The proposition of the Dual-Process Model is that there is more than one means... ...signing Persuasive Messages: Deductions from the Resource Matching Hypothesis. Cognitive and Affective Responses to Advertising, 135-59. Gilbert, Daniel T. (1991) How Mental Systems Believe. American Psychologist, 46, 107-19. Gresko, Kennedy, Lesniak. (2000) Social Psychological Factors Underlying the Impact of Advertising. "www.csa.com/htbin/ids52/pocskel.cgi". Krugman, et al. (1994). Advertising: It's Role in Modern Marketing. United States of America: The Dryden Press. Meyers-Levy, J., Malaviya, P. (1999). Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories. Journal of Marketing Special Issues, 63, 45-60. Tipps, Steven W. (2000). Dissertation Abstracts International Section A: Humanities & Social Sciences, 60, 3737. Principles of Persuasion in Commercials Essay -- Advertising Marketing Principles of Persuasion "higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion" (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy & Malaviya 1999). Of all the different techniques and strategies that try to make an advertisement most effective there is an underlying principle – persuasion. The whole point of any marketing ploy is to get the audiences attention and then change the mind to believe that their product or service is the best. There are a variety of different mediums in which consumers are exposed to advertisements: television, radio, magazines, newspapers, billboards, and public transportation. In all types of media, persuasion is used; yet there is not one theory that can establish a single hypothesis as to the direct route a message takes to make a favourable judgement. In order to have a holistic knowledge about the psychology behind persuasion, seven main theories of persuasion will be examined. The Cognitive-Response Model explains that the persuasion process takes place when a person reflects on the content of the message and has cognitive responses to the message. Cognitive responses are thoughts that develop while the process of elaborating on the message occur. Cognitive responses can be relating the message, to other messages previously exposed to or already existing knowledge of that product of service that is trying to be sold (Meyers-Levy & Malaviya 1999). This suggests then that persuasion happens when cognitive responses are favourable to the message. The proposition of the Dual-Process Model is that there is more than one means... ...signing Persuasive Messages: Deductions from the Resource Matching Hypothesis. Cognitive and Affective Responses to Advertising, 135-59. Gilbert, Daniel T. (1991) How Mental Systems Believe. American Psychologist, 46, 107-19. Gresko, Kennedy, Lesniak. (2000) Social Psychological Factors Underlying the Impact of Advertising. "www.csa.com/htbin/ids52/pocskel.cgi". Krugman, et al. (1994). Advertising: It's Role in Modern Marketing. United States of America: The Dryden Press. Meyers-Levy, J., Malaviya, P. (1999). Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories. Journal of Marketing Special Issues, 63, 45-60. Tipps, Steven W. (2000). Dissertation Abstracts International Section A: Humanities & Social Sciences, 60, 3737.

Effective Listening

In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wrong territory. If we assume the ability of all staffs is the same, then it is obviously a communication breakdown that causes the wrong research was conducted. The consequence of misunderstanding may be costly to a company. Often when a misunderstanding occurs on the job, it is attributed to a lack of communication, which most of time implies that whoever was delivering the message did not do an effective job. But what about the other side, the listener? Listening is important in business because it is the communication skill most often used in human interaction (Curtis, Floyd and Winsor 1992, p.56). Between 45 and 55 percent of people’s communication time will be spent in listening to others (Nichols and Stevens 1957, p.6, Werner 1975, p.26). However, listening is not a skill that most people perform well. Studies show that people do not listen effectively. On an average, people listen only at 25% efficiency (Nichols and Stevens 1957, p.ix). It is difficult to define listening, but generally it can be defined as † a receiver orientation to the communication process; since communication involves both a source and a receiver, listening consist of the roles receivers play in the communication process† (Floyd 1985, p.9). Listening is a process that includes hearing, attending to, understanding, evaluating and responding to spoken messages. (Floyd 1985, p.9) Our own listening habits have been developed since we were born. Such habits are so well established that we perform them without thinking. But unfortunately, such habits are usually undesirable and lead to poor listening. There are numbers of reasons for ineffective listening. These do not apply equally to all listeners and the degree to which they do apply will vary from different situation, speaker, topic and so forth, They represent common and important reasons for ineffective listening: Rehearsing Your whole attention is designing and preparing â€Å"what to say next†. You look interested, but your minds are miles away because you are thinking about the next comment. Judging Negatively labeling people can be extremely limiting. Everyone has biases, but it leads to ineffective listening. For example you hear a speaker discuss an idea that you don’t like, you might stop paying attention to that speaker says, you might distort the message, and therefore failing to understand it because of prejudgment. As a result, your evaluation of the speaker and /or message could be unfair or in error (Curtis, Floyd and Winsor 1992, p.59). So, A basic rule of effective listening is to that judgements should only be made after you have heard and evaluated the content of the message (Johnson). Identifying You take everything people tell you and refer it back to your own experience. They may want to tell you about a car’s braking system, but that reminds you of your car accident. You launch into your story before they can finish theirs (Johnson). Talking rather than listening We too often love to hear our own voice and feel that our comments and ideas are always right (Curtis, Floyd and Winsor 1992, p.58). You are a great problem solver that you do not have to hear more than a few sentences before you begin searching for the right advice. But, while you are coming up with suggestions, you may have missed what is most important. Sometimes, people argue and debate with others who never feel heard because these people are so quick to disagree. In fact these people’s main focus is on finding things to disagree with. Filtering We usually filter out messages and listen only to those topics and materials that we want to hear. We will stop paying attention to those topics that we do not want to hear, such as messages that criticize us. Then we cannot be corrected, and we cannot take suggestions to change (Johnson). Placation As we have been taught to be nice, pleasant and supportive to others, we seldom criticize others especially when others are telling you things that we want to hear. But too hasty acceptance of messages that tells us what we like and want to hear can lead to serious problems (Curtis, Floyd and Winsor 1992, p.60). We may half-listen just enough to get the drift, but not really involved. Instead, we should be careful to pay attention, to comprehend, and then to analyze and evaluate what speakers say (Curtis, Floyd and Winsor 1992, p.60) Distraction A distraction is anything that pulls your attention away from that which you want, or need, to pay attention to (Curtis, Floyd and Winsor 1992, p.60). It is difficult to avoid distraction. There may be distraction in the environment and within you – day dreaming. When we dream, we pretend to listen but we actually drift about in our interior fantasies. Instead of disciplining ourselves to truly concentrate on the input, we turn the channel to a more entertaining subject. We may have missed some important points while we are dreaming. It is the major reason for ineffective listening. Fear of difficult This block applied when we need to listen and understand new materials or subjects that are new, difficult and challenging to us. In such situation, it is difficult to listen (Curtis, Floyd and Winsor 1992, p.60). We always try to avoid or rationalize these subjects and not to listen. It is mainly due to the fear of failing. People does not like failing and try any methods to avoid it. There are numbers of ways to avoid failure. We stop paying attention to the subject and spend our time to somewhere else. Then we may tell ourselves, we are not fail to understand the topic, but refused to deal with it. Rationalization also helps people to avoid failure (Curtis, Floyd and Winsor 1992, p.60). We usually hold someone else responsible for the consequences of not listening or understanding by saying the material is â€Å"boring†, † stupid†, â€Å"nothing to do with my daily work† and so forth. But as a result, we still do not understand the material. Like any other skill, the first step to improve listening is to understand of what you can do or stop doing in order to get better. The second step is to practice the new skill over and over again to make it as your habit. We have examined the blocks for effective listening. Let us move on to the elements to improve effective listening. There are 2 major elements to improve effective listening, namely comprehension and Analysis/Evaluation. Comprehension means that you are able to understand the speaker (Curtis, Floyd and Winsor 1992, p.61). There are some basic ways to improve our ability to understand speakers. The first step towards more effective listening comprehension is paying increased attention (Curtis, Floyd and Winsor 1992, p.61). Attention is your focus to the speaker and his/her material and sustaining the focus. Paying long and well enough attention help you to keep these verbal and nonverbal stimuli into your long-term memory. Then you are able to compare the information with new and old materials. Otherwise, information not stored in long term memory will be lost in a second and you are not able to understand the content because you will bot remember it (Tyson 1982). Everyone can increase attention by realizing its importance, avoid common tendency to day dream, fighting the tendency to give in to external and internal distractions, remove distractions if possible or learn to listen over distraction. We have the ability to listen to and understand speech even when there are severe distraction (Moore 1977, p.239). The second step to improve your ability to understand speaker is to understand the nature of non-verbal communication. Nonverbal communication is any communication expressed not in words but in body motion, paralanguage (how something is said), proxemics (the use of space), artifacts (physical objects), or environment (Knapp 1980, p. 4-11). It serves a variety of functions that to repeat, contradict, substitute, complement, accent, or regulate verbal communication (Knapp 1978, p. 38). However, it does not mean nonverbal communication is more important than verbal communication. In case nonverbal communication is contradicted to verbal communication, it does not always the case that nonverbal communication is more reliable. The third step towards more effective listening is to increase your ability to comprehend verbal symbols, or message (Curtis, Floyd and Winsor 1992, p.63). Although it is the speaker’s responsibility to make himself/herself clear and meaningful, communication is a two way process that listener has the same responsibility to understand speaker’s materials. This task can be accomplished by (1) increasing the quality and quantity of your experience, (2) learning to use context as a mean of increasing your understanding, (3) keeping your bias away, (4) controlling any fear of failure, (5) improve your vocabulary (Curtis, Floyd and Winsor 1992, p.63-64), and (6) feedback to confirm your interpretation. The next element that helps to improve effective listening is analysis and evaluation. Once you have attended to and understood the speaker, you are ready to analyze and evaluate the message. Analysis is to examine the message in order to learn what the meanings are. Evaluation is the rendering of judgement on message to decide the value of the message. Both analytical and evaluative functions require you to examine a speaker’s support and reasoning, such as data, conclusion, reasoning process, examples and statistics. Effective listening will benefit as well as those who work with you. It breaks up the barriers between people and can understand each other more. In workplace, effective listening minimize the losses of potential revenues which may result from shipping the wrong products to customers. Or from miscommunication objectives and priorities among staffs. Or even from time lost because of having to re-communicate a second or third time to get things straightened out. To listen effectively, one must be positive, active, prevent affected by blocks we mentioned earlier, paying and sustain enough attention to the speaker, able to analyze after understanding. It is not an easy skill, but it is the most fundamental and powerful skill we need. When someone is willing to stop talking or thinking and begin truly listening to others, all of their interactions become easier, and communication problems are all but eliminated. Effective Listening In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wrong territory. If we assume the ability of all staffs is the same, then it is obviously a communication breakdown that causes the wrong research was conducted. The consequence of misunderstanding may be costly to a company. Often when a misunderstanding occurs on the job, it is attributed to a lack of communication, which most of time implies that whoever was delivering the message did not do an effective job. But what about the other side, the listener? Listening is important in business because it is the communication skill most often used in human interaction (Curtis, Floyd and Winsor 1992, p.56). Between 45 and 55 percent of people’s communication time will be spent in listening to others (Nichols and Stevens 1957, p.6, Werner 1975, p.26). However, listening is not a skill that most people perform well. Studies show that people do not listen effectively. On an average, people listen only at 25% efficiency (Nichols and Stevens 1957, p.ix). It is difficult to define listening, but generally it can be defined as † a receiver orientation to the communication process; since communication involves both a source and a receiver, listening consist of the roles receivers play in the communication process† (Floyd 1985, p.9). Listening is a process that includes hearing, attending to, understanding, evaluating and responding to spoken messages. (Floyd 1985, p.9) Our own listening habits have been developed since we were born. Such habits are so well established that we perform them without thinking. But unfortunately, such habits are usually undesirable and lead to poor listening. There are numbers of reasons for ineffective listening. These do not apply equally to all listeners and the degree to which they do apply will vary from different situation, speaker, topic and so forth, They represent common and important reasons for ineffective listening: Rehearsing Your whole attention is designing and preparing â€Å"what to say next†. You look interested, but your minds are miles away because you are thinking about the next comment. Judging Negatively labeling people can be extremely limiting. Everyone has biases, but it leads to ineffective listening. For example you hear a speaker discuss an idea that you don’t like, you might stop paying attention to that speaker says, you might distort the message, and therefore failing to understand it because of prejudgment. As a result, your evaluation of the speaker and /or message could be unfair or in error (Curtis, Floyd and Winsor 1992, p.59). So, A basic rule of effective listening is to that judgements should only be made after you have heard and evaluated the content of the message (Johnson). Identifying You take everything people tell you and refer it back to your own experience. They may want to tell you about a car’s braking system, but that reminds you of your car accident. You launch into your story before they can finish theirs (Johnson). Talking rather than listening We too often love to hear our own voice and feel that our comments and ideas are always right (Curtis, Floyd and Winsor 1992, p.58). You are a great problem solver that you do not have to hear more than a few sentences before you begin searching for the right advice. But, while you are coming up with suggestions, you may have missed what is most important. Sometimes, people argue and debate with others who never feel heard because these people are so quick to disagree. In fact these people’s main focus is on finding things to disagree with. Filtering We usually filter out messages and listen only to those topics and materials that we want to hear. We will stop paying attention to those topics that we do not want to hear, such as messages that criticize us. Then we cannot be corrected, and we cannot take suggestions to change (Johnson). Placation As we have been taught to be nice, pleasant and supportive to others, we seldom criticize others especially when others are telling you things that we want to hear. But too hasty acceptance of messages that tells us what we like and want to hear can lead to serious problems (Curtis, Floyd and Winsor 1992, p.60). We may half-listen just enough to get the drift, but not really involved. Instead, we should be careful to pay attention, to comprehend, and then to analyze and evaluate what speakers say (Curtis, Floyd and Winsor 1992, p.60) Distraction A distraction is anything that pulls your attention away from that which you want, or need, to pay attention to (Curtis, Floyd and Winsor 1992, p.60). It is difficult to avoid distraction. There may be distraction in the environment and within you – day dreaming. When we dream, we pretend to listen but we actually drift about in our interior fantasies. Instead of disciplining ourselves to truly concentrate on the input, we turn the channel to a more entertaining subject. We may have missed some important points while we are dreaming. It is the major reason for ineffective listening. Fear of difficult This block applied when we need to listen and understand new materials or subjects that are new, difficult and challenging to us. In such situation, it is difficult to listen (Curtis, Floyd and Winsor 1992, p.60). We always try to avoid or rationalize these subjects and not to listen. It is mainly due to the fear of failing. People does not like failing and try any methods to avoid it. There are numbers of ways to avoid failure. We stop paying attention to the subject and spend our time to somewhere else. Then we may tell ourselves, we are not fail to understand the topic, but refused to deal with it. Rationalization also helps people to avoid failure (Curtis, Floyd and Winsor 1992, p.60). We usually hold someone else responsible for the consequences of not listening or understanding by saying the material is â€Å"boring†, † stupid†, â€Å"nothing to do with my daily work† and so forth. But as a result, we still do not understand the material. Like any other skill, the first step to improve listening is to understand of what you can do or stop doing in order to get better. The second step is to practice the new skill over and over again to make it as your habit. We have examined the blocks for effective listening. Let us move on to the elements to improve effective listening. There are 2 major elements to improve effective listening, namely comprehension and Analysis/Evaluation. Comprehension means that you are able to understand the speaker (Curtis, Floyd and Winsor 1992, p.61). There are some basic ways to improve our ability to understand speakers. The first step towards more effective listening comprehension is paying increased attention (Curtis, Floyd and Winsor 1992, p.61). Attention is your focus to the speaker and his/her material and sustaining the focus. Paying long and well enough attention help you to keep these verbal and nonverbal stimuli into your long-term memory. Then you are able to compare the information with new and old materials. Otherwise, information not stored in long term memory will be lost in a second and you are not able to understand the content because you will bot remember it (Tyson 1982). Everyone can increase attention by realizing its importance, avoid common tendency to day dream, fighting the tendency to give in to external and internal distractions, remove distractions if possible or learn to listen over distraction. We have the ability to listen to and understand speech even when there are severe distraction (Moore 1977, p.239). The second step to improve your ability to understand speaker is to understand the nature of non-verbal communication. Nonverbal communication is any communication expressed not in words but in body motion, paralanguage (how something is said), proxemics (the use of space), artifacts (physical objects), or environment (Knapp 1980, p. 4-11). It serves a variety of functions that to repeat, contradict, substitute, complement, accent, or regulate verbal communication (Knapp 1978, p. 38). However, it does not mean nonverbal communication is more important than verbal communication. In case nonverbal communication is contradicted to verbal communication, it does not always the case that nonverbal communication is more reliable. The third step towards more effective listening is to increase your ability to comprehend verbal symbols, or message (Curtis, Floyd and Winsor 1992, p.63). Although it is the speaker’s responsibility to make himself/herself clear and meaningful, communication is a two way process that listener has the same responsibility to understand speaker’s materials. This task can be accomplished by (1) increasing the quality and quantity of your experience, (2) learning to use context as a mean of increasing your understanding, (3) keeping your bias away, (4) controlling any fear of failure, (5) improve your vocabulary (Curtis, Floyd and Winsor 1992, p.63-64), and (6) feedback to confirm your interpretation. The next element that helps to improve effective listening is analysis and evaluation. Once you have attended to and understood the speaker, you are ready to analyze and evaluate the message. Analysis is to examine the message in order to learn what the meanings are. Evaluation is the rendering of judgement on message to decide the value of the message. Both analytical and evaluative functions require you to examine a speaker’s support and reasoning, such as data, conclusion, reasoning process, examples and statistics. Effective listening will benefit as well as those who work with you. It breaks up the barriers between people and can understand each other more. In workplace, effective listening minimize the losses of potential revenues which may result from shipping the wrong products to customers. Or from miscommunication objectives and priorities among staffs. Or even from time lost because of having to re-communicate a second or third time to get things straightened out. To listen effectively, one must be positive, active, prevent affected by blocks we mentioned earlier, paying and sustain enough attention to the speaker, able to analyze after understanding. It is not an easy skill, but it is the most fundamental and powerful skill we need. When someone is willing to stop talking or thinking and begin truly listening to others, all of their interactions become easier, and communication problems are all but eliminated.

About Specific Moments

Eng 119 10/16/12 My life tragedy I remember that cold November like it was yesterday. It was so cold that I felt the breeze going through my skin. I remember waking up to my mom and sisters crying. I can tell that my father was trying his hardest not to cry. I’ve always felt safe at home, it’s a place to feel peace and joy with family but this was different. I just wanted everything to be like the normal days where my mom fusses at me for not waking up earlier for school or forgetting to do the laundry. Everybody was so sad but trying there hardest to be strong in front of me.Everybody surrounded me as I was getting ready, it seemed like they were following my every move. I tried my hardest not to cry or just fall apart because I know that it would only make things worse and break everyone into pieces. I had to remain strong and remember that I’ve been through this before and that God is always by my side. Sitting on the dining table was pointless; the food was j ust there for show. Nobody seemed to have an appetite. It seemed as if they were the one going through this tragedy but I can’t blame them. If anything happened to them, I would feel the same way.I had left my house a billion times before but that morning was by far one of the hardest things I’ve ever done in my life. I kissed my sisters goodbye and told them to be strong for me and regardless of what happens, that they’ll always be in my heart. I have 3 sisters and not seeing there beautiful faces again would destroy me. Getting into the car was like moving to a new house. It was so quiet driving to the hospital with my parents. It was the longest drive of my life although I didn’t want the drive to end. I had to be strong though and remember that I am no longer 4 years old anymore.I was only 17 and I already been through this life trial before. Everything seemed to be playing in slow motion. I started to remember every childhood memory I had. I remember ed the first time I went to the zoo with my family and I fell and scraped hurt my knee and had to get stiches. I was terrified and so scared about getting stiches but nothing can possibly be worse than this life trial. I remembered the first day my baby sister was born. I remembered the going on a trip to Niagara Falls and how much fun I had with my family and friends. A million memories and thoughts were running through my mind.My mother sighed once we arrived to the hospital, but this wasn’t a sigh of relief, this was more like pure sadness. Before walking into the hospital, I took one last glance at the world outside. Walking into the Oakwood hospital, I was able to recall every memory I had within every step I took. I was asked to sit down for 5 minutes till they call me up. My mom was telling me a story about my grandma and how she also had an open heart surgery. She told me that she had an open heart surgery 7 times in her life and survived all 7 but she was a very heav y smoker and that’s how she passed away.She had recently passed away from cancer. She said I reminded her of my grandma because she was a very strong woman. The nurse called my name and told me that the doctor was ready for me. I was getting closer and closer to the operating room. At the same time, I was so focused on everything. I could stare at the plant that I was walking by for hours and hours. The more closer I got to the operating room, the more scared and freaked out I was getting. my lips were so dry because the hospital told me I wasn’t supposed to eat anything. I felt choked up. I could hear a baby crying after the mother giving birth.That made me smile. To think God takes life but brings another life to the world. That’s just the way life is. I got to the operating room and changed into the hospital gown. I always hated the hospital gowns. There were closed from the front but open from the back. It just didn’t make sense to me. Sitting on the hospital bed, I was so nervous. The nurse even noticed and gave me some medication to calm down my nerves. I always wanted to be a nurse when I grow up. I started to think if I can ever actually fulfill that dream, but I had faith in God and knew he wouldn’t let me down.The nurse told me she can see me as being a nurse because I love to help people. The medication didn’t seem to work so well especially when you’re almost going to have an open heart surgery. I couldn’t believe this was actually happening to me again. It felt like a dream, I dream that I wanted to just wake up from so badly. I started to imagine myself sitting home watching TV like a normal teenage girl with nothing to worry about but homework and drama. I knew I had no way out of this though. It’s now or never, I thought to myself. My father held my hand and said, â€Å"come on sweetie, you can do this†.I kissed my parents goodbye and couldn’t help but cry. I started t o think to myself that this may be the last time that I’ll ever see there beautiful faces. I trusted my surgeon with my life because this isn’t the first time he has done this to me before. He told me that he always loved seeing my face vbecause I was all smiles but this was such a fake smile I had on. My anesthesiologist gave me some medicine and told me to count to ten. â€Å"One, two, three, four, five, then I was gone. The next thing you know I was waking up to my families faces.My mom was sitting by me holding my hand. I thought I was dreaming. Everything was so blurry but I can still see a little. I had survived. I survived an open heart surgery for the second time. After that moment, I knew that I was going to appreciate every minute of my life. There isn’t a day that goes by that I don’t remind myself of the strength I have within me. My seven inch scar reminds me that I am alive and strong. I feel like I'm capable of giving a lot to the world. I appreciate my family and friends even more because I don’t know where I would be without them.

Through Deaf Eyes Essay

Trough Deaf Eyes is a documentary outlining the history of the early deaf communities. The movie illustrates and touches the numerous achievements the deaf community has accomplished over the past years. It is startling to see and know the many obstacles that deaf citizens had to go through here in America to reach â€Å"acceptance†; this can almost be compared to years when African Americans were segregated. People these days might think that deaf citizens have it hard, but I’m pretty sure it is nothing compared to those years when it was punishable or looked down upon to use sign language to communicate with your family and friends. It is frustrating to know that deaf people were once forced to assimilate instead of just letting them sign. One of the movies speakers hints a good point when she shares that because she spent so much time learning how to assimilate words like â€Å"dog, cat, milk, and ext.† deaf people usually fell behind in their other topics. I can really relate to this and how frustrating it is because when I moved from Mexico to the U.S. I didn’t know any English at all. It was almost like being deaf because whenever I wanted to communicate to my teachers or fellow classmates most of my communication came from my hands since they all spoke mostly English and could not understand what I was saying or asking. Twice a week I was pulled out from my home classroom to go to another â€Å"special classroom† where another teacher would teach me English little by little along with another 5 other students. Thanks to that I also fell behind in my other school subjects in class; when it came down to grammar, reading, science, and cursive I sucked. Because of this small relation I found the movie to be really interesting.

St. Matthew and St. Luke

The books of the New Testament tell the story of Jesus Christ and the birth of Christianity from a number of different points of view.   Each book basically tells the same story.   The reader is taken through Christ’s birth, teachings and death, but each is told in a different manner.   Each book not only emphasizes different parts of the story, and to a different degrees, but they also place different levels of value on the people Jesus interacted with and what each individual took from his teachings. The books of St. Matthew and St. Luke, for instance, vary from one another greatly.   Matthew, overall, appears to take a stronger, harsher tone from the very beginning of the story.   More emphasis is placed on Jesus’ lectures, and on punishment and the importance of prophecy.   Luke, on the other hand, places more importance on the relationships between Christ and those around him as well as a changing social structure and ethics. This difference is obvious immediately when reading the two books side-by-side.   The book of Matthew begins the New Testament by discussing the lineage of Jesus through his earthly father Joseph.   Not only does this establish Christ as being from a pre-chosen line, but allows for the suggestion of prophecy coming true, mainly that the Savior will come from the line of David.   It shows the value in tradition; when the very bloodlines you come from make a difference. At the conception of Jesus, Matthew mentions at length the concerns of Joseph as to Jesus’ parentage, further increasing the importance of the bloodline and tradition.   Also, there is much justifying of Jesus’ divinity by the use of prophecy.   For example, Matthew 1:22 states â€Å"Now this was done, that it might be fulfilled which was spoken of the Lord by the prophet†¦Ã¢â‚¬ Ã‚   This line and others like it are used many times throughout Matthew to justify various events and actions, showing the importance of not just lineage, but also past religious leaders and beliefs. The book of St. Luke, however, has Mary and her cousin spending three months together, both delighted over their upcoming motherhood.   There is more emotion and bonding shown between family members, rather than suspicion and mistrust.   The book even begins with the story of John the Baptist’s birth and the relationship between their mothers, rather than with mention of Jesus himself.   His paternal parentage is not taken note of until Luke 3:23-38. It is interesting to note when comparing the first two pages of each book, that while Matthew is concerned first and foremost with the paternal lineage, only Mary’s family is noted in the early pages of Luke. It is also important to observe that in Matthew, John the Baptist is rarely mentioned at all, other than his baptizing of Jesus and his death.   Luke, however, places him as a character of much greater importance.   This again shows the greater significance placed on the surrounding relationships and family.   John is the cousin of Jesus and also a miracle of God.   He is conceived (also with divine intervention) by a very old, religious couple in order to be a prophet and pave the way for the birth of His Son. In Matthew, however, there is little implication that the two even know each other well, if at all, before the baptism.   Jesus is the only miracle birth and the central figure of the story.   John is not even mentioned as a person of very great importance except for his interactions with Jesus.   Even after his death, his main talking point seems to be that Jesus is mistaken several times for John the Baptist having returned from the dead. In the description of the Christ’s birth, the differences continue.   While very little is said in Matthew about Jesus’ birth in the barn or the shepherds, the three wise men and their riches, along with the jealousy of Herod, are told in detail.   Once again, the importance of prophecy is brought into play.   â€Å"And they said unto him, In Bethlehem of Judaea: for thus it is written by the prophet.†Ã‚   Herod’s slaughter of the children of Bethlehem and the flight of the newborn child and his family make for a colorful and somewhat scary tale. In Luke, rather than wise-men bearing riches and the flight of the new family, there is a much calmer story.   In this version, the tidings are brought by humble shepherds, not rich wise men.   The travels of the new family are done by tradition, not by fear of a murdering tyrant. The difference is emphasized, specifically stating â€Å"And when they had preformed all things according to the law of the Lord, they returned into Galilee, to their own city Nazareth.†Ã‚   This is a much different story from Matthew, which reads â€Å"†¦he (Joseph) was afraid to go thither notwithstanding, being warned of God in a dream, he turned aside into the parts of Galilee:   And he came and dwelt in a city called Nazareth (Matthew 2:22-23).† Very little is mentioned of the Christ’s childhood in either story.   Matthew mentions only the baptism by John in which Jesus’ age is not given.   Otherwise, childhood is skipped over completely.   Luke, however, gives brief mention of Jesus at age 12, touching on his seemingly inborn understanding of scripture and man’s relationship to God.   â€Å"And all that heard him were astonished at his understanding and answers (Luke 3:47).† Again, while Matthew appears to have a harsher tone, going straight into the stories of temptation and evil, Luke allows a momentary bit of bliss in the story of a child, separated from his parents and found again in a house of the Lord. One of the most important scenes in Jesus’ life is the story of his temptation by the devil.   This is possibly one of the most important scenes showing the differences between Matthew and Luke.   The first verses can be compared to summarize this easily.   Looking at these two lines: â€Å"Then was Jesus led up of the Sprit into the wilderness to be tempted of the devil (Mark 4:1).† â€Å"And Jesus being full of the Holy Ghost returned from Jordan, and was led by the Spirit into the wilderness (Luke 4:1).† In the first telling of this story, Matthew suggests Jesus being hauled out into the woods in order to confront and be tested by Satan.   In the later version, there is a much gentler tone, with the Holy Ghost leading Jesus into the woods after his baptism.   The rest of the tale is much the same, yet just as headlines often set the reader’s mind a certain way for a news article, so this first line can set the reader’s mind to see the same story in a very different light. Many of the same stories do appear in both books, sometimes almost word-for-word.   For instance, many of Jesus’ parables are similar or identical, such as the tale of the husbandmen in the vineyard.   Both tales tell of a man who buys a vineyard, sets it up and then places it in the hands of others to work. In return for work and a place to live, they will provide him with the fruit at harvest.   In both version of the story, these men betray the landowner, injure his servants and kill his son.   They themselves are destroyed in turn, and the land is put in the care of more trustworthy men. Even in these very similar tellings however, there are differences.   In Matthew, the servants, as well as the son are killed, while in Luke they are only injured.   However, the main point of the story remains true in both cases.   The evil men in the story are the men who seek to destroy Jesus’ reputation for their own gain, and in each case, Jesus warns them that they will be destroyed by it. Why are these books so different while telling the same story?   The answer to this is there for the reading in each book.   Different books were written by different men.   One might imagine that Matthew was a traditionalist, studying the Jewish tradition for years and therefore seeing the story of Jesus through his chosen tint. Luke, on the other hand, could easily be imagined as a younger man, less studied in tradition and more moved by the plight of those around him.   It is interesting to note that in many of the stories where there are similarities, the major differences lay in the fact that Luke gives his characters names, while Matthew refers to them only by occupation (â€Å"the fisherman†) or gender (â€Å"a man†). Anyone studying these writings could easily be given a very different vision of what Christ was like, and therefore how Christianity should be followed.   A reader of Matthew might believe that the way to heaven is through absolute adherence to traditional laws and beliefs.   It is likely that it is from Matthew that Christians have developed the belief in absolution as long as they worship God.   It is in this book, after all, that one reads â€Å"All manner of sin and blasphemy shall be forgiven unto men: but blasphemy against the Holy Ghost shall not be forgiven unto men (12:31).† Those who prefer Luke’s version might take a less strict outlook and believe that being kind to one’s neighbors and turning the other cheek were the most importance lessons that Jesus had to teach.   Even those who make mistakes can be forgiven, as in the parable of the Prodigal son.   In this story, a son requests and is given his inheritance early by his father.   He then squanders it all, and when a famine comes is broke and starving.   In response â€Å"†¦his father saw him, and had compassion, and ran, and fell on his neck, and kissed him (15:20).† It is important not to overlook, however, that the book of Saint Luke is not without its more vicious moments as well.   â€Å"Suppose ye that I am come to give peace on earth?   I tell you, nay; but rather division (Luke 12:51).†Ã‚   Yet, even in these moments, Matthew 10:34 makes Luke look peaceful.   â€Å"Do not think that I have come to bring peace on earth.   I have come to bring not peace, but the sword.† It is due to these different takes on a very complex individual that Christianity has so many branches.   Some may be more forgiving, allowing for the imperfections in human nature and placing more importance on trying to do good for your neighbors.   Others may be more inclined to stress tradition and the letter of the law, so to speak, rather than the spirit.   While these differences may seem small to the outside observer, it is these differences which can often cause conflict.   Even the difference of one sentence can cause for great rifts in any religion.   There is, after all, a major difference between being divided from ones family, and putting them to the sword.